We use Personal Data held about you in the following ways:

Supplying the Products and Services to you,
The administration of your Account by the Customer Services Department,
Providing you with service information, for example about Network faults,
The prevention or detection of fraud,
Market research and profiling your usage and purchase preferences, and
Complying with applicable laws and regulations.

Lyca Mobile and other Lyca companies may also use your Personal Data to contact you by post, telephone, e-mail or SMS to let you know about products and services offered by Lyca Mobile, other Lyca group companies and selected companies, including any special offers and promotions, which may interest you. If you do not wish to receive this information or be contacted in this way, you may at any time, free of any charge, opt out of this direct marketing by requesting to be put on a designated list. You may make this request by contacting the Customer Services Department or by sending an e-mail to unsubscribe@lycamobile.co.uk.

We do not disclose information about identifiable individuals to our advertisers, but we may provide them with aggregate information about our users (for example, we may inform them that 500 men aged under 30 have clicked on their advertisement on any given day). We may also use such aggregate information to help advertisers reach the kind of audience they want to target (for example, women in SW1). We may make use of the Personal Data we have collected from you to enable us to comply with our advertisers’ wishes by displaying their advertisement to that target audience.

We may disclose your Personal Data to any member of our group of companies in respect of the uses set out above.

We may disclose your personal information to third parties related to a prospective change of control or investment in Lyca Mobile or if we are under a duty to disclose or share your Personal Data in order to comply with any legal obligation or to protect the rights, property, or safety of Lyca Mobile, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.