MVNOs – What they are & what is their game plan

13 April, 2018 by Lyca Mobile
MVNOs – What they are & what is their game plan
MVNOs – What they are & what is their game plan

The telecoms industry never ceases to amaze us, providing constant innovation and dramatic twists that regularly take the industry to the next level. The ever-increasing number of mobile subscribers across the globe has led the industry to develop customer-centric services, where mobile virtual network operators, a.k.a MNVOs, are targeting the needs of specific user groups. 

Low-cost call rates, data plans, customised SIM only deals and contract-free pay monthly plans are what MVNOs are most famous for. However, interestingly not many consumers are aware of exactly what an MVNO is and how they remain so agile in the ever-competitive mobile telecommunications sector. 

Read on to find out more about what they are and why they’re becoming more and more popular. 

What is an MVNO? 

In simple terms, MVNOs are the companies that have no wireless network infrastructure of their own. These companies lease telephone and data airtime from the main mobile network operators (MNOs). So essentially, MVNOs are operators who have arrangements with traditional mobile networks to buy talk time, etc. in bulk, which they then sell on to consumers at much more affordable costs. 

Presence of MVNOs

MVNOs are making their presence more prominent in the saturated mobile markets with their affordable mobile phone plans. The global MVNO market was valued at $51,857 million in 2016, and is projected to reach at $102,932 million by 2023, growing at a compound annual growth rate (CAGR) of 10.6% from 2017 to 2023.

On the other hand, the European MVNO market is set to grow at a CAGR of 5% from 2015-2020 to reach 110.7m MVNO subscribers at the end of 2020. Germany, with more than 140 MVNOs, will remain the largest MVNO subscriber market during 2015-2020, followed by the UK. (Source: 

The popularity of MVNOs will continue to rise as long as they can differentiate themselves from other telecos. However, price point is not the only thing that makes these MVNOs successful. It is a healthy symbiotic relation with their partner MNOs and a deep understanding of customer needs that make them the preferred choice of many. 

Trusted MVNOs 

Among the big names in the MVNO market is one company that has carved a niche ever since its inception – Lyca Mobile. Recipient of numerous awards and with a user base of over 15 million and counting, Lyca Mobile has helped its customers stay connected with friends and family, offering the best SIM only plans, free international calls, national calls and SMS, high-speed data and more. Read on to find out why Lyca Mobile is the first choice of so many people around the world. 

Why should you choose Lyca Mobile?

Lyca Mobile offers the best mobile plans on the market We offer flexibility to our users. There are no contracts to tie you down. So, there are no commitments and you are free to change your plan every month We make it easy for you to switch from your existing service provider, which means your number, contacts, messages and photos can be retained We have regular offers, including special discounts on a range of phone plans. Plus, we offer free credit when you refer a friend We provide quick and easy options to top-up and ensure you never run out of credit thanks to Auto Top-up We have a multilingual Customer Services team 

Special Lyca Mobile prepaid plans for the United Kingdom 

For all our friends in the UK, Lyca Mobile has introduced two special plans with a 50% discount – the UK Plan Super and the UK Plan Ultra. Here are a few more reasons why these plans are best suited for you: 

UK Plan Super - Available for just £7.50 (after discount), this SIM plan is powered with unlimited national calls and texts, 100 international minutes to call 28 selected countries and 6GB of high-speed 4G data. 

UK Plan Ultra - This plan comes at an affordable price of £12 (after discount) and offers unlimited national calls & texts, 100 international minutes to call 28 selected countries and 15GB of high-speed 4G data. 

MVNOs are here to stay - whether it’s for the locals, tourists, the expat community, students or business travellers. You too can benefit from Lycamobile, available across 22 countries. So, if you are already breaking the bank to pay off your hefty mobile bill, make a wise move today and switch to Lyca Mobile. Click here to buy your SIM only plan.

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