Lyca Mobile and West Ham United strengthen their partnership

11 August, 2023 by Sachin Kumar
Lyca Mobile and West Ham United strengthen their partnership
Lyca Mobile and West Ham United strengthen their partnership

Lyca Mobile is pleased to announce it is continuing its long-running partnership with East London football club, West Ham United. 

Our new sponsorship efforts will also include the West Ham United Women’s team for the first time. Lyca Mobile has been in partnership with the club for 10 years, and, thanks to this renewed partnership, we have lots more in store for the team and its fans.

A strong partnership

Since the 2012/13 season, Lyca Mobile and West Ham United have been committed to excellence. Over the last 10 years, our partnership has accomplished remarkable things driven by our shared love for the local communities in East London and Essex. 

Among our proudest achievements is the Lyca Mobile Cup, facilitated by the West Ham United Foundation. Now in its tenth year, this event has grown to include a standalone girls' tournament and provides hundreds of young girls and boys with the opportunity to play football and meet their favourite West Ham United players.

Alongside these community activities, Lyca Mobile has been proud to support the team on matchdays and across its digital channels with our brand presence. And our popular YouTube series 'Snack Wars', presented by Lyca Mobile, has been driving awareness and sparking engaging discussions on various topics, including a recent spotlight on Ramadan and how West Ham United players adapt their daily routines to observe this occasion. 

To coincide with our renewed partnership, Lyca Mobile is pleased to announce the West Ham United Fan plans: a new set of SIM only deals to help you get closer to the Hammers while offering you a quality mobile service. Read more about the West Ham United Fan plans in our blog post.

The West Ham Fan plans are the first major promotion from our renewed partnership. By picking up a West Ham United Fan plan, you'll have the chance to win exciting monthly prizes, including meeting the players, exclusive experiences, match tickets, and signed merchandise.

Shared values

Speaking about the partnership, West Ham United and Lyca Mobile’s leaders had this to say. 

Nathan Thompson, West Ham United's Chief Commercial Officer, said: "We are delighted to have secured a further extension to our partnership with Lyca Mobile. I’m thrilled that this partnership has run into its second decade, and this is a testament to the shared values and ambitions of both West Ham United and Lyca Mobile. 

“As the profile of our Women’s team continues to grow, off the back of a successful standalone girls’ edition of the Lyca Mobile Cup, I am also delighted to welcome Lyca Mobile to our portfolio of Women’s partners.

“Whilst we have achieved some fantastic things together, I have no doubt that the best is yet to come which will benefit our loyal fanbase.” 

Lyca Group CEO Richard Schafer said: "We are thrilled to have renewed our long-standing partnership with West Ham United at this exciting time for the club. As a business that has worked alongside the team for many years, it was fantastic to see them win the Europa Conference League last season. 

“But just as importantly, it has been hugely gratifying to support West Ham United’s charitable initiatives in bringing opportunities to local communities and young people in East London and Essex over the past decade. 

“It’s great to see our partnership expand to include the Women’s team at such an exciting time for women’s football with the World Cup underway. I look forward to the opportunities this partnership can bring to our customers over the next few years.” 

We are looking forward to bringing even more opportunities to the local community, fans, and our customers.

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